Program

We will hear from a group of top Learning and Talent Development Executives from important multinational corporations about how their initiatives have helped transform their corporations.

Participants:

• Mr. Xavier Coll Escursell, CaixaBank, Vice President Human Resources0
• Mr. Jose Angel Fernandez Izard, Gas Natural Fenosa, Corporate University Director
• Mr. Rory Simpson, Telefónica, Chief Executive Learning Officer

Moderator: Mr. Juan Rovira, President of II ICUF Program Committee

The highest leverage point for improving business performance is culture. It underpins an organization, enabling the execution of its strategy, the achievement of its goals, and the fulfillment of its mission.
Culture is best described as the set of expectations people hold about “the way we do things around here”. It is the unwritten code of what it takes for “one” to become “one of us”.
An unconscious culture traps people into destructive patterns of thought, feelings and behavior. A conscious culture empowers people by transforming these destructive patterns into constructive attitudes and skills.

Speaker: Mr. Fred Kofman, President and CSO of Axialent.

Restaurant El Xaletde Montjuïc.

Av. de Miramar, 31, 08038 Barcelona.

Welcome to venue by Mr. Kim Faura, General Manager of Telefónica in Catalonia

Opening remarks by Mr. Juan Rovira, President of II ICUF Program Committee

At ICUF we want you to meet and share knowledge. Our first objective is for our sensations and thoughts to meet or connect with those of other people. We will achieve this via an interactive activity in where we shall be able to enjoy feeling the power of our minds.

Paddy Miller will talk about how corporate universities should teach the progression from isolated initiatives within a company to the forging of a powerful culture of continuous innovation.

He will give the participants of the forum ideas for stimulating creativity throughout the organization. and talk about the challenge that many companies are facing in fostering innovation and the hard realities of driving change, and how corporate universities should have a strategic responsibilities in making innovation work.

Speaker: Paddy Miller from IESE Business School.

The prime challenge for MAN, as for many traditional European companies now situated in the international arena, is to globalize its strategy, operations and structures successfully: in essence to transform it from a German to a Global company. MAN worked on this challenge from a strategic, organizational and individual perspective through a training program designed with WHU (Otto Beisheim School of Management).

Speakers:

• Mrs. Tatjana Thiel, MAN SE, Vice President Management Development
• Prof. Dr. Lutz Kaufmann, WHU (Otto Beisheim School of Management)

Moderator: Mr. David Parcerisas, EADA Business School, President.

EFMD’s Excellence in Practice Award promotes effective and impactful Learning and Development intervention deployed by an organization, either together with its in-house L&D organisation or with an external L&D provider. A jury of L&D professionals selects the leading cases in Leadership Development, Professional Development, Talent Development, Organisational Development, Special Cases based on a set of criteria rating their operational excellence, excellence in programme management and above all their business impact. Two of the five 2011 winners will make a presentation at ICUF 2011.
Speakers:

- Ms. Sapna Arora, ArcelorMittal University, Global Head of Management and Functional Academies & Mr. Steven Pritchard, TMA World, Director Global Accounts, winners in the “Special Cases” category with”Global Push…Local Pull: Mobilising and Sustaining Enterprise-wide Training Globally in ArcelorMittal”
- Mr. Peter McGrath, Royal Bank of Scotland, Group Head of Leadership and Performance Management & Mr. Eric Weiner, Wharton Executive Education, Director of Financial and Professional Services & Mr. Mark Roberts (*), INSEAD, Principal Director of Executive Education, winners in the ‘Organisational Development’ category with “RBS Leadership Development Programme”
Moderator: Mr. Jan Ginneberge, Consultant – Associate Director of EFMD’s Corporate Services Unit

A case study on how General Mills, one of the world’s largest food companies, measured and developed their top leaders, using a strength-based approach to create extraordinary leaders. Research on exceptional leaders has revealed some profound strengths, but development programs tend to focus only on a leader’s weaknesses. The case study will show the impact of this approach.

Speaker: Dr. Joe Folkman, Zenger Folkman, President and Co-Founder.

Moderator: Mr. Pablo Riera, Grupo P&A, Chairman.

The globalization of economies and increased competition at international level poses a great challenge to companies when it comes to designing their strategies for attraction, motivation and retention of management talent.

In this conference we will identify the key elements in the training of managers that have an impact on a company and align programs with indicators at the individual, team and organizational levels.

Speaker: Mr. Stefaan van Hooydonk, Philips Lighting, Head of Philips Lighting University

Moderator: Ms. Camelia Ilie, ESADE Business School, Director, Executive Education ESADE Madrid

We will learn the training strategy and action principles of Veolia Environment. The presentation will focus on one specificity of this corporate university: how to develop a coordinated action plan with academic partners in order to attract talents, communicate Veolia’s strategy and develop skills for future and newly recruited employees.

Speaker: Ms. Brigitte Durand, Veolia, Head of Campus Management

Moderator: Prof. Sophie de Branche, EAE

If you click the word “ leadership” in one of the web searches engines, you will find approximately 1.600.000.000 entries. Still it is difficult to find a common definition of what means leadership. Meanwhile, thousands of leaders around world are making things happen. Increasingly the pressure of market competition, the complexity of our society, the difficulties in taking the right decisions and the ambiguity of the organizations are becoming the features of a crazy world where the leaders have to survive.  How it is possible?

Speaker: Mr. Joan Cornet, CEO of the Ticsalut Foundation in Barcelona

Moderator: Prof. Robin Hogarth, Barcelona School of Management

In this optional session, participants will listen to a brief explanation about CLIP and will have the opportunity to question one of EFMD’s executives.
CLIP is a mechanism for quality benchmarking, mutual learning and sharing of good practice that is monitored by a Steering Committee made up of leading professionals in the field, including Chief Learning Officers from major companies, with input from Executive Education specialists from major European Business Schools.

Speaker: Jan Ginneberge, EFMD CLIP certified expert.

After an impressive growth in corporate universities in Europe and Asia over the past 20 years, Corporate University Directors need to reflect on the future trends that will help corporate universities to be more relevant to their organizations in the future.
In this talk, we will discuss the most relevant future trends that will shape future changes in the working methods of corporate universities, and how we can make their efforts more relevant to the companies and business units they serve, and to the employees that participate in their activities.

Speaker: Prof. Luis Vives, ESADE Business School.

Our story began in 1971 when we were a roaster and retailer of coffee, tea and spices with a single store in Seattle’s Pike Place Market. Our employees, whom we call partners, are at the heart of the Starbucks Experience. In this talk, we will share the Starbucks story of our blueprint for growth and how the learning & development department became a business partner in the turnaround of the company.

Speaker: Ms. Renee Aeckerlin, Starbucks, – Regional Learning Manager EMEA.

Moderator: Mr. Ramon Noguera Hancock, EADA Business School, Academic Dean

Social media and collaboration technologies, such as blogs, wikis, social networks, micro-blogging and other Web 2.0 tools, have had a profound impact on business in recent years. Although social media are often the exclusive domain of marketing, PR or sales departments, they affect the entire value chain. By harnessing the power of this new way of engaging with customers and employees, business leaders can gain a competitive edge.

Speakers:
-Mr. German Ramirez, Zurich Insurance Company Ltd, Global Head of Online Marketing
-Ms. April Samulewicz, Zurich Insurance Company Ltd, Global Head Talent Attraction & Recruitment Centerof Expertise Group Human Resources

Moderator: Sandra Sieber, IESE Business School.

Overall business goals such as efficient water management can be achieved through a combination of encouraging talent and managing knowledge. Specific methodologies and platforms are some of the tools that contribute to the construction of these collaborative environments. Corporate Universities can transform themselves into business units that help their customers to identify and effectively transfer their knowledge.

Speaker: Mr. José M Navarro, Aqua Development Network, General Manager.

The case study describes the major cultural change initiative AkzoNobel Deco Paints, launched with the objective of creating a single cohesive, truly international community in order to come out of the recession stronger and be the winner in the global paint market.  AkzoNobel has achieved remarkable results in just 2 years after initiating this project.

Speaker: Mr. Pablo Vercelli – AkzoNobel Decorative Paints, HR Director EMEA

Moderator: Mr. Lasse Wrennmark, Oxford Leadership Academy Sweden, Managing Director.

Through an interactive activity, participants will obtain the key take-away of this conference.